Our aim at Noppies is to create the best possible (and most sustainable) jeans! Some of those every-day favourites. Not just a pair of jeans which fit great every day, but also which contribute to our mission of making sure our planet remains just that little bit healthier today and tomorrow. That’s why a large number of our jeans for both you and your little one have been sustainably washed. Noppies uses the ozone or laser technique when denim fabric is sustainably washed. Both of these techniques reduce the amount of water, electricity & chemicals used. We use Jeanologia washing machines to measure the results. This allows us to work on improving our washing recipes together with our denim suppliers.

In addition to reducing the amount of water and electricity used, sustainable washing, thanks to the reduced use of chemicals, also contributes to healthier working conditions for the people who make our products and to our Noppies jeans’ lifespan. And the latter is certainly just as important to us, in addition to our mission of making the world a somewhat healthier place. After all, there will often only be one favourite pair of jeans during your pregnancy! The new techniques reduce the loss of fabric strength and will therefore ensure your jeans will last for longer. This means you can feel comfortable in your favourites every single day and you’ll even be able to pass your or your kids’ jeans onto another (expectant) mother. 

Maternity jeans

Skinny fit jeans

Children's jeans 

Baby jeans

The laser machine works quite simply. A computer burns the fades into the denim, instead of using sandpaper or chemicals. You’ll start off with designing a wash pattern, a design of where and how the fades need to be visible. It’s even possible to create a real image or an all-over pattern in the jeans! This design will then be transferred to the laser machine, which will burn the fades into the jeans.

Another technology we make use of is ozone. This machine can be used, for example, to replace stonewash. It whitens the fabric without the use of bleach, chemicals or stones. This machine uses atmospheric air instead of water. The machine first draws in normal air, before converting this air into ozone. Once the machine is filled with ozone gas, it starts to tumble and gives the clothes their natural worn look. The machine will turn the ozone back into air at the end of the cycle and subsequently releases this back into the atmosphere.

You can recognise Noppies jeans which have been given a sustainable washed effect by the label on the back pocket. This applies to sustainable maternity jeans, baby jeans and/or children's jeans. Super handy, as you’ll instantly know these jeans contain a little bit of extra love! This sustainable washed effect contributes to our mission of doing things just that little bit better for our planet every day, but we do also so you but - secretly - us too, will love these jeans even more. Enjoy your new (future) favourite - (Y)our everyday love..